Privacy Policy

Who is responsible for your personal data?

Capital OnThe MX (hereinafter "the Platform", "we", "us") operates the website capitalonthemx.com. Our address is Aguascalientes 167, Ciudad de México, Mexico. You can reach us at info@capitalonthemx.com or by calling +52 55 5564 4816. We are the data controller for the personal information collected through this website. This Privacy Policy is issued in compliance with Mexico's Federal Law on Protection of Personal Data Held by Private Parties (Ley Federal de Protección de Datos Personales en Posesión de los Particulares, LFPDPPP) and its Regulations.

What personal data do we collect?

We collect only the personal data that is necessary for the purposes described in this policy. The categories of data we may collect include:

• Contact data: name and email address, provided voluntarily when you submit our contact form.
• Message content: the text of any message you send us through the contact form.
• Technical and navigation data: IP address, browser type, operating system, pages visited, time spent on pages, and referring URL. This data is collected automatically through cookies and similar technologies when you visit the site.
• Cookie preferences: your choices regarding cookie categories, stored in a cookie on your device.

We do not collect sensitive personal data as defined under the LFPDPPP (such as data related to health, biometric identifiers, racial or ethnic origin, political opinions, religious beliefs, or sexual preferences). We do not collect financial account information, payment data, or any information related to financial transactions, as this platform does not process any financial operations.

For what purposes do we use your data?

We use the personal data we collect for the following primary purposes:

• To respond to inquiries and messages submitted through the contact form.
• To operate and maintain the website, including diagnosing technical issues.
• To understand how visitors use the site so we can improve our educational content.
• To remember your cookie preferences across visits.

We do not use your data for secondary purposes such as marketing communications, profiling, automated decision-making, or selling to third parties. If we ever intend to use your data for a purpose not covered by this policy, we will notify you and seek your consent as required by applicable law.

On what legal basis do we process your data?

Under the LFPDPPP, we process your personal data on the following bases: consent, for data you voluntarily provide through the contact form and for non-essential cookies; legitimate interest, for technical and navigation data necessary to operate the website securely and effectively. You may withdraw consent at any time by contacting us at the details above, without this affecting the lawfulness of processing carried out before withdrawal.

Do we share your data with third parties?

We do not sell, rent, or trade your personal data. We may share data with third-party service providers who assist in operating this website (such as hosting providers and analytics services), under contracts that require them to protect your data and use it only for the purposes we specify. These providers act as data processors on our behalf.

We may also disclose data if required by Mexican law, a court order, or a competent authority. Beyond these circumstances, no transfer of personal data to third parties takes place.

How long do we keep your data?

Contact form submissions are retained for as long as necessary to respond to your inquiry and for a reasonable period thereafter for record-keeping purposes, not exceeding 24 months unless a longer period is required by law. Technical and navigation data collected through analytics tools is retained according to the retention settings of those tools, typically no longer than 26 months. Cookie preference data is stored on your device for up to 12 months from the date of your last visit.

What are your rights under Mexican data protection law?

Under the LFPDPPP, you have the following rights with respect to your personal data, commonly referred to as ARCO rights:

• Access (Acceso): the right to know what personal data we hold about you and how it is used.
• Rectification (Rectificación): the right to request correction of inaccurate or incomplete data.
• Cancellation (Cancelación): the right to request deletion of your data when it is no longer necessary for the purposes for which it was collected.
• Opposition (Oposición): the right to object to the processing of your data for specific purposes.

To exercise any of these rights, send a written request to info@capitalonthemx.com. Your request must include your full name, a description of the right you wish to exercise, and any supporting documentation. We will respond within 20 business days as required by the LFPDPPP. If you are not satisfied with our response, you may file a complaint with the Instituto Nacional de Transparencia, Acceso a la Información y Protección de Datos Personales (INAI).

How do we protect your data?

We implement reasonable administrative, technical, and physical security measures to protect your personal data against unauthorized access, disclosure, alteration, or destruction. The website uses HTTPS encryption for data in transit. Access to personal data is restricted to personnel who need it to perform their duties. No method of transmission over the internet is completely secure, and we cannot guarantee absolute security, but we take our obligations under the LFPDPPP seriously and maintain appropriate safeguards.

What about cookies and tracking technologies?

This website uses cookies and similar technologies. For detailed information about the cookies we use, the purposes they serve, and how to manage your preferences, please read our Cookie Policy. You can manage your cookie preferences at any time using the "Cookie preferences" link at the bottom-left of any page.

Does this policy apply to external links?

Our website may contain links to external websites for reference purposes. We are not responsible for the privacy practices or content of those sites. We encourage you to read the privacy policies of any external site you visit. This Privacy Policy applies only to data collected through capitalonthemx.com.

Can this policy change?

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable law. When we make material changes, we will update the "Last updated" date at the top of this page. We encourage you to review this policy periodically. Continued use of the website after changes are posted constitutes acceptance of the updated policy.

How can you contact us about privacy matters?

For any questions, requests, or concerns related to this Privacy Policy or the handling of your personal data, please contact us at: info@capitalonthemx.com or by post at Aguascalientes 167, Ciudad de México, Mexico. We will do our best to address your inquiry promptly and in accordance with our obligations under the LFPDPPP.